Readly, a European digital magazine and newspaper app, has launched a series of Olympic Games Retro issues with the Evening Standard to mark some of the greatest moments from the Olympic Games as featured in the Standard over the last 200 years.
Readly says The Evening Standard Olympic Retro series involves exclusive historic issues, with highlights from the Olympic Games opening ceremonies and sporting events published every day on the Readly app throughout the Paris 2024 Olympic Games.
The 200 year old collection includes:
- 80,000 cheer start of the Games as John Mark of St Mary’s Hospital bears the torch into Wembley Stadium - 29 July 1948
- Sebastian Coe wins the gold - 1 August 1980
- My gold medal joy: Kelly Holmes tells her story - 24 August 2004
- China Magic: Beijing opening with the most spectacular show - 8 August 2008
- London’s Glory: Torch’s final voyage to the Olympic stadium - 27th July 2012
Chris Couchman, head of client services says: “We are delighted to collaborate with the Evening Standard to bring this Olympic series featuring many top sporting moments from Olympic history to our subscribers. We know sport is always a popular category and our subscribers also love to read historic, nostalgic content so we’re sure the Olympic series will prove a top read now and in the future. We are committed to providing content that fuels our readers' passions and interests and present our readers with an interesting and unique array of content from the wide range of magazines and newspapers available on our app.”
Sophie Hanbury, director of strategic content partnerships for The Independent and Evening Standard says: “We are really happy to be partnering with Readly for their Retro Series. The Evening Standard is London's most iconic news brand and has served Londoners since 1827, boasting a rich heritage of quality news coverage and often being the first newspaper to publish significant sporting events of the moment. Leveraging our incredible print archive to surface the key moments from the world's Olympics opening ceremonies and Games over the years has been a fascinating project and we’re looking forward to working on other archival collaborations in the future.”
According to Readly, The Evening Standard reaches over 18 million cross-platform readers a month, with recent digital growth leading to the highest growth of all quality newspaper brands in the first half of 2024 (Pamco, H1 23 vs H2 23, Total Brand Reach).
Readly says The Evening Standard Olympic Retro series is its second retro series with a national newspaper this year and supports its long term plan to deliver its subscribers with a breadth of quality content as part of the subscription. The collection is now available to Readly subscribers as part of the all you can read digital magazine and newspaper subscription.
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