The launch of a dedicated financial services website is an important strategic development for Reader's Digest, enabling the company to make its financial services proposition more accessible to both existing and new customers.
Catriona Lasselin, Reader’s Digest Enterprises Director, comments, “We have created a valuable information portal, coupled with a transactional website, which enables existing customers and visitors to make more informed decisions around financial services."
Financial services is a notoriously complex industry and the vast range of providers and products can be overwhelming for consumers. Lasselin continues, “We have sought to tackle this complexity by carefully selecting a comprehensive range of products which have been specifically designed with our customers in mind, offering benefits and rewards that our customers value as well as great value for money.”
Reader’s Digest Financial Services Ltd says it has established partnerships with some of the UK's most respected and trusted providers. www.rdmoney.co.uk features a full range of products from car insurance and home insurance through to foreign exchange and savings plans. Visitors to the site can obtain obligation-free information and quotes, as well as being able to purchase directly online. A key feature of www.rdmoney.co.uk is the inclusion of a twice-weekly blog from independent money expert, Harvey Jones, which will shed light on a variety of finance and money related topics enabling visitors to keep up to date with the latest developments in personal finance.
The site, which was developed in-house, continues Reader's Digest's online expansion, having started in December 2008 with the energy switching website www.rdswitch.com. Matt Dacey, Reader’s Digest Digital Director, comments, “www.rdmoney.co.uk is part of Reader's Digest drive to increasingly digitise its business by leveraging its existing direct marketing properties and strong editorial heritage.”
