Atex has announced its partnership with Sardegna Live, a Sardinian news outlet and video production company. MyType brings digital content management (CMS) capabilities to Sardegna Live, enabling them to amplify their reach, enhance content creation, and foster deeper connections with their audience, added the company.
Since its inception in 2013, Sardegna Live has shared Sardinia’s cultural, anthropological, and historical richness while delivering 24/7 news coverage and professional video productions. With a strong digital presence across social media platforms, Sardegna Live has built a loyal and engaged audience, continued Atex.
Atex says MyType’s CMS platform provides Sardegna Live with advanced tools for seamless content management and AI-powered features that streamline article creation, video integration, and audience engagement. The partnership marks a step in Sardegna Live’s vision to position itself in Sardinian and international journalism.
Roberto Tangianu, CEO of Sardegna Live, expressed enthusiasm about the collaboration: "From the very beginning, our goal has been to highlight everything happening in Sardinia, starting with culture, history, and popular traditions, and then focusing on daily news. Thanks to MyType’s support, we are able to create a global network capable of showcasing our work in an innovative, cutting-edge, and instantly readable way. This ensures that even 'small' but highly interesting stories can find their strength in the world of international news."
According to Atex, the partnership will introduce new editorial products and audience-focused initiatives, including tools that enable readers to report news and actively participate in event coverage. Sardegna Live plans to leverage MyType’s capabilities to deliver personalized and engaging content while fostering stronger relationships with their readers.
Sara Forni, AI product manager for MyType, commented on the collaboration: "At MyType, our goal is to support media organizations in telling impactful stories while simplifying the technical aspects of journalism and streamlining repetitive tasks, thanks to AI tools integrated into the CMS, from translation to title suggestions. This partnership with Sardegna Live demonstrates our commitment to helping local newsrooms innovate and thrive. Together, we’re ensuring that Sardinia’s unique stories reach global audiences with immediacy and credibility."
MyType’s platform will simplify Sardegna Live’s internal workflows, added Atex, enhancing the productivity of their journalists and staff. Additionally, the system and tools will make the reading experience more interactive, creating value for audiences and stakeholders alike.
You can find out more about Atex in our Publishing Services Directory.
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