EKCS says Tindle Newspapers has streamlined its ad production process, with Mediaferry playing a role in improving the ad creation workflow. Mediaferry enabled Tindle to collaborate better with their customers, added the company. According to EKCS, Mediaferry’s interface has advanced features, including automated version control and dynamic digital templates for different formats. Ads can be created, modified, and signed off quickly. This enables Tindle Newspapers to meet tight deadlines and launch campaigns faster, the company continued.
Mediaferry’s platform enables centralised management of multimedia ad campaigns, says EKCS. It enables designers, sales teams, and clients to collaborate in real-time. Clients can give instant feedback, request changes, and approve versions through the platform. The company says this accelerates approvals and reduces the need for revisions.
Tariq Husain, architect of Mediaferry and co-founder of EKCS, said: “The main challenge we resolved was that the ad creation process was time-consuming. Many rounds of communication between the sales, production teams, and clients often led to delays, late deadlines, and a lack of real-time client involvement. Mediaferry enabled clients to collaborate more closely and approve ads quickly.”
Scott Wood, managing director at Tindle Newspapers, says: “Mediaferry has completely transformed our ad production process, allowing us to collaborate more effectively with clients and deliver high-quality campaigns faster than ever before.”
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