Built with its content and technology platform called Tempest, this is the first experience that incorporates quality content and brand messaging on any device seamlessly, says Say Media. Acer will launch a campaign on Adaptive Ads in the coming months, as an exclusive UK partner.
“Publishers have struggled with cobbled together publishing solutions and the challenge of translating high-quality content and ad experiences consistently across desktop, tablet and mobile,” said Matt Sanchez, CEO of Say Media. “Tempest is solving this problem by allowing our editors to efficiently publish premium content that works for readers anywhere. Adaptive Ads integrates advertising seamlessly into the flow for a better reader experience on any device. These two developments are essential building blocks for the media company of the future.”
According to Say Media, Adaptive Ads is a new advertising solution that offers premium brand ad experiences inline with content on any platform, on any device. Two formats are offered for brand advertisers: Adaptive Fullscreen is a 100 percent share of voice ad experience inline with the content, while Adaptive Stripe is an inline, full-width banner that works within the context of shorter pieces of content.
ReadWrite is the first Say Media brand to incorporate this new reading experience. ReadWrite has been engineered to blend its distinctive content with relevant advertising in a “non-intrusive yet effective way”.
“Reading habits have changed, in large part due to mobile devices—today we tap and swipe instead of clicking and scrolling," said ReadWrite editor-in-chief, Owen Thomas. "The old design metaphors don't work. Above the fold, for example, is a concept that no longer applies on mobile devices. We've been able to break away from old, disjointed Web formats and let the site design adapt to the content.”
ReadWrite features a modern, streamlined interface, organic and realistic navigation to guide readers through pages, new content sections and hub pages with the aesthetic of a magazine. Editors will be able to create high quality articles in a fraction of the time that premium layout has traditionally required. The new site design also seamlessly integrates editorial and advertising, with Adaptive Ads, into a unique editorial experience that is led by point of view and powered by great technology, say the publishers.
