During the interactive two-hour session, more than 100 guests from well-known brands and the media world sat down to plan, produce and execute a multi-channel offering for Seven’s charity partner, The Foundation for the Study of Infant Death (FSID). The charity has set up a not-for-profit online community for young parents called Bubbalicious.
Bubbalicious wanted to raise awareness of child sleep safety issues among young parents, promoting their online network as a place to chat as well as share advice and experiences.
With this in mind, Seven’s content marketing team provided an insight into four key areas of multi-channel content marketing – video, augmented reality (AR), content-rich web apps and social media marketing.
Guests were given a whistlestop tour of each channel, applying them to Bubbalicious in real time, with presentations and expert advice from key names in the digital industry, including Alastair Cotterill, Creative Strategist at Facebook; Toni Hopponen, CEO of Flockler; Matt West, former Director of Content and Expansion Markets at Yahoo!; and Matt Mills, Head of Innovation at Aurasma.
By the end of the workshop, Seven had created a variety of multi-platform assets for Bubbalicious. These included a branded video, including vox-pops from guests at the event, a brand new web app called bubbazine.co.uk, viewable by tablet or smartphone – created live in front of the audience by Flockler – and custom-designed AR ‘Aura’ activated business cards for guests to share with their contacts. And to ensure the content went viral across social networks, the audience was also provided with tips and tricks from renowned Social Media Strategist and Seven consultant, Tiffany St James.
Dave Castell, Seven’s Digital Director, who presented on the day said "We were thrilled to host an interactive, innovative event here at Seven for Internet Week Europe. With clients telling us they're ready to make Content Marketing a real focus, we wanted to show everyone just how easy it is for brands to behave like media owners with a single view of content- creating a seamless customer experience for the multi-platform consumer. We are so proud to have produced such a vast range of real-time multi-channel content for Bubbalicious with a collaborative audience. Let the Content Revolution begin and help us spread the word!"
Francine Bates, Chief Executive at Bubbalicious said “We are so grateful to Seven for promoting Bubbalicious to the leading lights of the social media world. The multi-platform assets produced for us have gone live and will help us to reach thousands more young parents.”
To find out more about the session and see the video highlights of the event, visit the Content Revolution page on Seven’s website, where you can also see the final Bubbalicious promotional video, produced during the workshop. Alternatively, download the Aurasma app on a smartphone/tablet device, scan the Bubbalicious logo on the site and view the aura in action.
