Caputo joins Spafax from Elite Traveler, where he managed EMEA regional sales. Caputo will be working closely with Tullia Vitturi di Este-Lochra, Head of Luxury & International Partnerships, to manage sales for the UK, Benelux and Nordics regions.
Caputo brings significant experience in media sales and sponsorships, having worked with global blue-chip companies such as Halifax, Barclays and Porsche. Caputo brings a track record of dramatically increasing sales in every region he has worked in. During his time as Italy Director for Elite Traveler, Caputo increased sales in the Italian market by over 300%, says Spafax.
As a key part of Spafax’s media sales division, Caputo will further improve Spafax’s offer to the portfolio of global brand partners and help supplement Spafax with his knowledge and experience in the UK, Benelux and Nordics media sales markets.
Vitturi di Este-Lochra said: “I am looking forward to developing the European and International business with Gianfranco Caputo. In joining Spafax he brings a significant positive impact as we build our work with the world’s leading premium brands.
“As Senior Media Sales Manager in the UK, Benelux and Nordics regions, Gianfranco will bolster our already impressive offering and provide real value to Spafax, and both our existing and future brand partners. His hire is the next step in strengthening Spafax’s products and services as a travel media specialist.”
Caputo said: “Spafax is renowned the world over for its relationships with some of the most recognised leading brands. These deep partnerships have only strengthened in recent years. With market-leading creativity, knowledge base and an unparalleled commitment to innovation, I am proud to join such an effective and forward-looking firm, which is respected internationally by industry peers and clients alike.”
