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Sport Media secures Manchester United contract

Trinity Mirror Sport Media has secured a three-year contract with Manchester United to produce the club's matchday programmes and monthly magazines.

This follows hard on the heels of similar contract acquisitions this summer with Tottenham Hotspur and West Bromwich Albion.

This means that Sport Media now have official publishing partnerships with six of last season's top eight in the Barclays Premier League - Manchester United, Chelsea, Arsenal, Tottenham, Everton, and West Bromwich Albion - as well as Aston Villa and Celtic.

Ken Rogers, Managing Director of Sport Media, said: "Our new summer signings, every one of them hugely impressive in their own right, combine to make Sport Media the UK's leading service provider for official football products. I'm so proud of our team and everything we have achieved over the past decade. This is a really competitive area, but our award-winning products, combined with our vision and account management strategy, have enabled us to go from strength to strength."

Sport Media was launched in 2001 to respond to the changing face of the football market place.

Ken added: "The old Saturday football pinks had served our newspapers well for over a century, but the age of the Premier League, the changes to kick-off times to accommodate big TV games, and the rise and rise of the internet meant that we had to be visionary and ahead of the game.

"There is always a sense of excitement and expectation about the new football season, but this one in particular offers a host of new opportunities."

Steve Anderson-Dixon, Managing Director of Trinity Mirror North West, Manchester and North Wales said: "The level and quality of these contracts reflects just how high Sport Media has set its publishing bar.

"It is important to also look at the wider picture. When Sport Media recently published Craig Bellamy's official autobiography, one of our biggest publishing rivals described it as 'the most explosive football book of the year' and sales are very much backing that up.

"There are some exciting new titles in the forward plan. In the months ahead we will continue to use all of our business strengths to explore exciting new opportunities at club and international level."