The National Magazine Company is one of the foremost consumer magazine publishers in the UK, reaching 14.8 million adults every year. The database contains over 1.2M UK names and addresses, and consists of subscribers, mail order buyers and competition entrants. All data is captured and verified at their head office in London.
Trish Dominy of RSA Direct said: “The National Magazine brand is synonymous with high quality data. NatMag publish some of the most admired and well established magazines in the UK, including Good Housekeeping, Country Living, Harper’s Bazaar, Esquire and Cosmopolitan. Around 61% of all ABC1 magazine reading women aged 15-55 engage with a NatMag brand. In addition to this the NatMag Rodale magazines Men’s Health and Runner’s World mean that together these lists provide excellent access for marketers to male and female consumers across the UK who are interested in home, health and fashion.”
Magdalena Alonso Aranegui (Senior Database Manager) of The National Magazine Company adds: “When we came to review the market RSA Direct impressed us as having the right approach to handle our business. I was impressed with their knowledge of the marketplace and their proactive approach and commitment to delivery of our goals. Our database should be especially interesting to most consumer marketers, our database is used regularly by our in house sales and marketing teams and updated daily by our database team to ensure accuracy.”
About RSA Direct
RSA says: “RSA Direct is a leading UK based list and data consultancy business founded in 2003 by Rosemary Smith. RSA Direct is a new kind of list and data company focusing on strategic data selection advice, data management and sales and direct marketing consulting. RSA Direct works with leading companies within B2C, B2B both in UK markets and internationally. In January 2005, RSA Direct announced it has established a partnership with other European agencies. It is pleased to be the UK partner within the Lists4Europe network.”
