The video section of the microsite, which is now live, features Windows 7 videos in addition to unique content created by TMG’s in-house production team. The short films, produced by TMG, incorporate key Microsoft brands such as Windows 7, Windows Phone and Xbox, to communicate how these products, through visual and relatable moments in everyday life, work together and inspire audiences to stay connected this Christmas. The TMG team undertook all elements of the production process from storyboarding the shots and casting the actors to filming and editing the videos.
The campaign will run online and the microsite will also include various articles, a picture gallery, ‘How to’ guides and product reviews as well as a focus on Christmas 2011, featuring a gift guide and tips on how to organise the perfect family Christmas.
The multi product campaign is the latest project that TMG’s in-house production team has been involved with. Set up in 2007, as a response to an increasing need for brands to engage desktop and mobile users, the team is responsible for producing editorial and commercial video, broadcast TV commercials, and radio advertisements.
Pete Fergusson, Head of Commercial Video, TMG, said: “The multi product campaign is a great example of the wide variety of work handled by TMG’s in-house production team. We pride ourselves on creating rich editorial video content and commercial work that is smart, interesting, watchable and high-end - more like short films than traditional advertorials. This campaign has enabled us to create a hub where the content is always ready and live, whilst always linking back to Windows 7 and its key messages.”
TMG’s recent video campaign for the new Citroen ds4 was an industry success, says the publisher. Videos were filmed over four days with a film crew of 20 in a live power station. The number of unique users visiting the bespoke site was 13 per cent over target, exceeding client expectations.
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