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Telegraph partners with BT for new sport monthly

The Telegraph is to launch a new monthly, sport-focused supplement in association with BT Sport, strengthening its position, says the paper, as the best all-round provider of sports coverage.

Launching this Friday, 16th August the supplement, Telegraph Sport Monthly, will feature editorial content from top BT Sport personalities. The first edition of the supplement will include an exclusive interview with Manchester United goalkeeper David De Gea by Rio Ferdinand, insight from Lions Captain Sam Warburton and a tactics column from Steve McManaman.

Telegraph Sport Monthly will run once a month in The Daily Telegraph between August and December.

Adam Sills, Sports Editor, The Daily Telegraph, said: “We are very pleased to be launching Telegraph Sport Monthly in association with BT Sport. The section will offer a great platform for our unrivalled team of writers to preview the month ahead alongside BT Sport's experts and personalities.

“Partnering with BT Sport for this new section is testament to The Telegraph’s commitment to and strength in the sports market."

David James, Marketing Director, BT, said: “We’re delighted to be partnering with The Telegraph for the launch of Telegraph Sport Monthly. This new supplement allows us to showcase the breadth of sporting coverage BT Sport is offering, from Barclays Premier League football and Aviva Premiership Rugby to all the American sports whilst also giving Telegraph readers all the sports content they crave.”

Ben Ball, Sport Sponsorship Manager, The Daily Telegraph, said: “We are always looking to enhance our Sport offering in collaboration with viable commercial partners. With BT Sport we have developed a product that not only enhances the current editorial offering to readers but also allows BT Sport the chance to integrate their programming and talent messaging.”