The campaign also offers an opportunity for businesses to share in £90 million worth of funding and a Financial Reward of up to £100,000 each, from HSBC.
The campaign launched yesterday, Tuesday, April 27th, with a transparent cover wrap around The Daily Telegraph. HSBC is the first advertiser to embrace this new print solution from the Telegraph and it is the first time this commercial platform has been seen in the UK, according to the paper. The transparent cover wrap enables the mast head and front page headlines to remain clearly visible to the reader and offers HSBC huge standout with a quality national audience.
The initiative, created by HSBC commercial banking in partnership with TMG, will encourage businesses to achieve their potential through a ‘thought exchange’ programme with like minded companies from around the world. Through the experiences of commercial leaders the campaign also aims to inspire companies to tap into new markets and look at new angles for existing products. The Telegraph platforms will enable readers to track the progress of successful companies as they network the globe in search of new markets.
Matthew Margetts, Head of Finance and Corporate Sponsorship, Telegraph Media Group said: “Telegraph Media Group is delighted to be partnering with HSBC for the ‘Business Thinking 2010’ campaign. Through our work with HSBC we feel we have created a truly multi-media campaign which will engage our readers and the audience HSBC wants to reach.
“At TMG, we strive to find creative and innovative ways to make our clients’ campaigns stand out and we believe that the transparent cover wrap, another first for TMG and the UK newspaper industry, will be successful in achieving this.”
James Farrar, Head of Marketing, UK Commercial Banking, HSBC said: “This was the best way of turning thoughts into actions and the best deal for getting the right commercial outcome for HSBC.”
The Telegraph team has been headed up by Matthew Margetts, Head of Finance and Corporate Sponsorship, and Ross Belcher, Client Strategy Director.
