The new site, which offers customers a greater choice of destinations, unique travel experiences and fantastic offers, combines fantastic partnerships with high quality editorial content, says the Mail.
www.mailtravel.co.uk is built on a scalable platform designed to deliver powerful ecommerce functionality, while meeting increased customer demand for a simple, easy-to-navigate travel site. Using software that will allow Mail Travel to work more efficiently with its existing suppliers, the travel specialist will also be able to extend the platform to new partners in future.
Under the slogan “The first place to visit”, www.mailtravel.co.uk offers customers a one-stop shop for the inspiration, research and purchase phases of the holiday-booking process.
The website receives close to 200k unique users per month and Mail travellers increasingly see holidays as a necessity rather than a luxury, on average booking two holidays a year at a cost of £1,400 per person.
Recent research commissioned by dmg media found:
* 80% of travellers agree it is important for them to have at least one holiday a year
* 71% prefer to use websites such as Mailtravel.co.uk for research and inspiration, with 49% using newspapers and magazines
According to the publishers, the bigger and better www.mailtravel.co.uk will offer a fully-integrated customer experience, targeting a wider audience and bolstering its appeal with new demographics. The new website, together with the breadth and depth of travel advertising in the newspaper, makes the Mail the destination of choice for readers who want to be inspired with a broad range of holiday choices and travel editorial.
The changes are designed to drive more digital engagement with Mail Travel than ever before.
New features include:
* Specialist travel articles giving an authentic view of particular experiences and destinations which are linked to relevant offers
* A wider range of holiday types to choose from
* More detailed and bespoke holiday searches
* A clearer, simpler site format that is easier to navigate
* A simple, quick booking process
* Competitive new deals, including ‘buy one get one free’ and ‘buy one get one half price’
The launch is backed by a competition to win a holiday to Canada, Paris or Amsterdam and is supported by social media, email marketing and a special in-paper Mail Travel supplement on 11 September.
Roland Agambar, Chief Marketing Officer, dmg media commented: “We are delighted to re-launch of www.mailtravel.co.uk which seeks to build on the exceptional success of the current site. The new Mail Travel website gives brands a unique opportunity to partner with the travel website owned by the world’s most-visited English-speaking news website.”
