Welcome to our first Events Special. For many publishers, not having a suite of events for each of their publishing brands would now be inconceivable. Your hard won, loyal customers trust you and want to spend their money with you, so not putting on events for them is effectively leaving money on the table.
Events come in all shapes and sizes, in person, online and hybrid. But… putting on an event requires a different set of skills which might not be second nature to most publishers. Therefore, it’s important to work out what constitutes best practice and to bake that into your approach.
That is the purpose of this special – to give you the chance to hear from leading events experts. Please also join us for the follow up Q&A webinar on 13th November – scan the QR code at the bottom of this page to register.
Join our contributors on Wednesday, 13 November for an ‘Events Special – Q&A’ webinar when you will have the opportunity to put questions to them.
The articles:
- Best practice: Logistics, by Lenka Booker, strategy & transformation director at Air Business
- Staging a successful consumer show, by Rachael Bosshardt, event director (food & festivals) at Immediate Live
- Best practice: Registration / Ticketing, by Steve Russell, client services director at Fusion
- Staging a successful trade show, by Tim Willoughby, managing director of MA Exhibitions
- Best practice: Audience / Community, by Mark Sullivan, business development director at gther
- Staging a successful conference, by Simone Broadhurst, group event director at emap
- Best practice: Sales / Sponsorship, by John Cheney, CEO & founder of Workbooks CRM
- Staging a successful awards, by Charlotte Mann, head of events at TTG Media
This special feature was first published in InPublishing magazine. If you would like to be added to the free mailing list to receive the magazine, please register here.
