David (pictured), 37, had previously been seconded since January to lead Sun+ marketing and sales to its August launch.
He takes over from Rob Painter, who has been appointed Marketing Director with Sky Betting and Gaming.
David joined News UK from BBC Worldwide in August 2010 as head of customer engagement before becoming director of customer retention at the start of last year. He has also recently been involved in the new football season launch of The Sun’s Dream Team.
David said: “I am absolutely delighted to be joining The Sun team at this pivotal moment in the brand’s history. Working alongside world-beating sales, marketing and editorial colleagues, I am immensely proud to be given this opportunity to be a key part of the brand’s exciting future.”
News UK Chief Marketing Officer Katie Vanneck-Smith said: “As a former publisher at BBC Worldwide, David brings a wealth of commercial and marketing acumen.
“In his three years working across the News UK estate, David has established himself as a well-respected member of the team.
“His passion and understanding of The Sun brand, a proven track record of innovative marketing, as well as his leadership and collaborative qualities – demonstrated in leading the launch of Sun+ – I am greatly excited by his appointment to the role.”
