The magazine will provide compelling content to inform and excite HTA (Horticultural Trades Association) members with the information, knowledge, advice, and inspiration they need to run their businesses in a profitable way, says Think Publishing.
The pandemic heralded a time for change for the previous HTA News magazine, and provided an opportunity to take stock and reimagine how the member magazine could benefit HTA members. The new publication will change frequency to quarterly, with more in-depth features and analysis to complement the HTA’s range of other news channels, will transform HTA member communications and provide a tangible benefit of membership of the association.
Inside Horticulture will look to demonstrate how the HTA is working on members’ behalf on key policy campaigns, provide market information statistics, learning opportunities, and include case study best-practice, with insights into other parts of the industry and stakeholder groups through interviews and Q&As.
HTA Chairman, James Barnes comments, “We’re delighted to announce the creation of a reimagined print magazine which reinforces and communicates the HTA’s key strategic vision. Inside Horticulture will be filled with content and information which helps individuals and businesses within the ornamental horticultural industry and in turn cements the HTA’s reputation as the influential voice of UK horticulture.”
Our extensive research shows print publications are still a vital part of the communications mix.
Jackie Scully
Jackie Scully, Executive Director at Think Publishing comments, “We, at Think work with more than 40 professional and membership organisations across the UK and our communications reach an audience of over 4m people each month. Our extensive research (highlighting that magazines are used by 84% of organisations and quarterly is the frequency of choice) shows print publications are still a vital part of the communications mix for professional membership organisations.”
“We’re delighted to help create a relaunched print magazine which helps the HTA give a louder voice to the UK horticulture sector. Working with the HTA, we have developed an exciting and refreshing content programme which we hope will help the whole industry prosper and grow.”
HTA member Mollie Higginson, who is featured in the first issue of Inside Horticulture says, “I’ve really missed HTA News during the past year, and a newly relaunched quarterly publication from the HTA will help me feel connected to the rest of the membership – you feel proud to be part of such a vibrant industry and community. Most importantly, it’s packed with knowledge and advice to help our business grow.”
The first issue of the magazine will land at the end of June and will include a focus on the Big Issue each quarter. The magazine will position the HTA as a representative, knowledge, insight, tech and data orientated organisation which delivers real value to its members, says Think Publishing.
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