The promotion sees Romano move from his current position as group advertising director of Time Inc UK’s Specialist brands where he played a pivotal role in the ongoing NME brand transformation. Joining Time Inc UK (then IPC Media) in 2001 as a classified sales executive, Romano progressed to hold several senior positions within advertising, before being appointed group advertising director, Specialist in 2012.
Paul Cheal, group managing director, Time Inc UK’s Innovation Group says: “Bringing Romano’s expertise in driving large-scale category campaigns into the Innovation Group signals our commitment to producing effective, cutting-edge campaigns that bring our partners closer to the audiences of Look, Now and NME. Romano’s proven excellence in creating such campaigns makes him the ideal person to drive this initiative forward.”
Romano adds: “I cannot wait to start collaborating with the talented teams behind these brands to create strategic campaigns that will set us apart in the market. It is a privilege to be given the opportunity to work across these brands during such an exciting time in media, where there are new platforms and opportunities to explore as brands continue to branch out from the print product.”
Romano takes up his new role on 1 July and will report into Paul Cheal, group managing director, Innovation Group.
