The launch of Wallpaper* US Bespoke Edition on November 1 coincides with the 200th issue of the international design, fashion and lifestyle title. The new print edition will be delivered four times a year to 250,000 young, affluent consumers in major markets throughout the United States. Digitally, Wallpaper.com reaches 500K consumers each month and has a social following of more than 2 million, say the publishers. With the launch of the US edition, that reach is expected to grow significantly.
The US edition is overseen by Wallpaper* Editor-in-Chief Tony Chambers, who celebrates his 100th issue as Editor-in-Chief of the brand this autumn. To create the bespoke edition, Wallpaper’s editorial team will draw from the global magazine to select content that is especially attractive to a US audience. That content will be supplemented online with original stories, photography and design created specifically for a US audience, including new annual franchises US Brand Icons, Art of Craftsmanship and Elements of Design.
The new edition launches with more than 30 advertising partners spanning the best in fashion, travel and home, including Hermes, Prada, MaxMara, Cadillac, Molteni, B&B Italia and Philip Plein.
“We are incredibly excited to bring Wallpaper* to a broader American readership and offer our advertising partners an opportunity to reach them,” said Webster. “Wallpaper* is one of the most beloved and distinctive luxury brands in the world, with a truly global point of view, and its influence only continues to grow.”
“Our Wallpaper* US Bespoke Edition will be informative, inspirational and beautiful,” said Chambers. “As we celebrate our 200th issue, we look forward to welcoming new US readers to the Wallpaper* world.”
The launch of Wallpaper* US Bespoke Edition reinforces Time Inc’s strategy of extending its existing brands into new areas of growth and drawing on its best-in-class customer data to develop new revenue streams. It also represents the continued expansion of the company’s growing luxury portfolio following the acquisition of American Express Publishing.
