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UK newsstand launch: Terra Mater

Terra Mater, a new alternate monthly title from Austria, covering nature and science, has its UK launch on 24 July, priced £5.90.

According to distributors COMAG: Formerly the natural history unit of ORF, one of Austria’s leading national broadcasters, Terra Mater Factual Studios is an internationally acclaimed production team based in Vienna, which is dedicated to making the best wildlife, nature, science and history programmes it possibly can.

As part of this commitment to the subject, the company launched a magazine to bring the wonder of natural history to readers in an informative and illuminating fashion. Carefully investigated, opulently presented and published on high-quality paper, Terra Mater is designed to entertain as well as educate those with enquiring minds and a thirst of knowledge.

Written in a deliberately old-fashioned journalistic style by top authors and experts, with photos and illustrations by world class practitioners, Terra Mater has become a popular title in its native Austria for people looking to discover the wonders and secrets of the world around us

The UK launch issue of Terra Mater has an in-depth feature about robots that are based on humans, which can walk, run, smile and converse. Asking whether we are ready for perfect human imitation, researchers reveal some surprising insights, especially about our primal fears.

Also in this issue, Terra Mater has the history of the Himba peoples of northwestern Namibia. Having lived for 400 years largely unaffected by the rest of the world, the tribes are coming under increasing threat to adopt the trappings of modern civilisation and the magazine asks how long the Himba can put off these demands and preserve their traditional ways of life.

Elsewhere, issue No.3 Terra Mater looks at the multibillion dollar trade in tropical fish from the Amazon basin, unlocks the secrets of the rainforest ecosystem, explores the spiritual world of the sumo wrestler and investigates Shanghai’s Cathay Hotel, inspirational gateway to China.

Whether it is geology, wildlife, people, culture, technology or anything else, Terra Mater will cover all of the natural sciences and will be the ultimate guide to the wonders of Mother Earth.