Utiq, a European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, has confirmed the appointment of Pagel Colin director of global clients and Thomas Bailly as director of global agencies.
Following a year of business growth, Utiq says it aims to accelerate continued adoption of its Authentic Consent Service by both audiences, publishers and brands. This is particularly true of partnerships with advertisers and their agencies, where demand to solve fundamental addressability use cases - including user reach across “dark” browsers, such as Apple’s Safari, or first party audience activation – are key marketing pain points, added the company.
Pagel Colin brings 14 years of international experience from ad tech companies including Criteo, Weborama, and LiveRamp, with expertise in sales, strategy, and scaling global initiatives. Joining Utiq as director of global clients, the company says he will spearhead global commercialisation efforts, driving growth and creating scalable strategies to meet the evolving needs of partners. Known for his strategic mindset and results-oriented approach, Utiq says Pagel’s leadership will support its mission to deliver data-driven solutions for agencies and brands, solidifying its position in the tech and advertising space.
Utiq says Thomas Bailly joins after almost two decades at businesses including Microsoft, AOL/Verizon Media, Twitter, and Pinterest, excelling in agency partnerships and driving commercial strategies for billion-dollar businesses. At Utiq, he will develop a global go-to-market strategy for agencies, foster partnerships, and build processes to ensure sustainable growth. Thomas will also work to ensure alignment between Utiq’s value proposition and agency needs, while achieving operational excellence across markets, the company continued.
Commenting on the appointment of Pagel and Thomas, Marc Bresseel, Utiq’s CEO, said: “The decline of third-party cookies is pushing brands and agencies to reevaluate their first-party data strategies to connect with consumers effectively. Utiq empower brands and agencies to adopt a fully-consented addressability approach, fostering stronger, deterministic consumer relationships, while safeguarding their privacy. The stakes have never been higher: growing consumer awareness about how audience data is handled, directly impacts trust in brands.
“Pagel and Thomas will help Utiq to accelerate and broaden our partnerships with forward-thinking global brands and agencies to navigate this shift, turning compliance into a competitive advantage. By prioritising privacy, we help transform it into a valuable brand asset that builds consumer trust and loyalty. We’re incredibly pleased that they have joined our team and mission.”
Reflecting on why now was the time to join the business, Thomas commented: “I recognise Utiq's unique position as a privacy-first partner to agencies and advertisers, leveraging exclusive Authentic Audience signals from trusted publishing partners that will help shape the future of programmatic advertising in the open web. Similarly, Pagel noted that he “was inspired by Utiq’s groundbreaking approach to first-party identifiers, balancing scale, reach, encryption, and consent to set new standards in privacy-first advertising.”
Utiq launched in mid-2023 it says offering a purpose-driven service to the market that solves the consent, privacy and addressability issues of an increasingly fragmented and disconnected internet. Critical to this proposition, Utiq says its Authentic Consent Service also includes its centralised consenthub platform, which gives users control and choice over their data, and is part of its ambition to build an ecosystem based on trust and transparency.
In only 18 months, Utiq says it is now operational and available in Germany, Austria, France and Spain, with UK and Italy to follow shortly, and is enabling deterministic, responsible advertising to millions of consented, human audiences.
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