Advertising sales teams can set tags relating to their advertisers, potential advertisers, markets or local areas, enabling them to be notified as soon as relevant and fresh commercial content has been added to the web for them to monetise.
Editorial staff can also set tags relating to their title’s area of editorial focus or location. The latest video content relating to those tags is then automatically curated and emailed directly to them, either to supplement an existing story or provide material for a new one. Unlimited tags can be set up.
“Curation and monetisation of video have always formed vital cornerstones of the Videobuilder service. This new tool makes it even easier and more efficient for newspapers and magazines to keep on top of the huge volumes of useful video content out there on the web which they could be using to drive traffic and revenue.” said Andrew Petherick, Business Development Director of Videobuilder.
About Videobuilder
Videobuilder says: “The Videobuilder platform is a practical and easy-to-use service designed specifically to help publishers drive traffic and create revenue from video. The service is used by 230 magazines and newspapers in the UK, USA, Canada, Australia, Poland and the Middle East. Videobuilder is proud to be members of FIPP and the PPA.”
