According to Videobuilder: PressApp is a content management system that connects with a publisher's existing mobile apps, letting them communicate with, and receive content from, their mobile app community.
(Click here to see a YouTube video about PressApp.)
Geo-fences can be set up in PressApp, allowing advertising and editorial messages to be delivered to readers’ mobiles when they enter pre-set destinations such as events, festivals, retail outlets, high streets or towns.
Editorial teams can use PressApp to request, receive, moderate and publish video and photo from readers or journalists, with approved content automatically published to platforms such as Atex, Brightcove, WordPress, YouTube, Facebook, Flickr, Tumblr and LinkedIn.
Circulation and marketing teams can also use PressApp to deliver video previews about upcoming editions direct to their readers’ mobiles, helping drive newsstand sales. The service also includes a location-based advertising feature which classified ad-sales teams can use to extend their print and web classified offerings on to mobile.
“PressApp gives publishers a practical way to start two way conversations with their mobile communities without integration or development costs. It is also incredibly scalable and can be rapidly deployed across dozens of apps”, said Richard Counsell, CEO of Videobuilder.
PressApp works with mobile apps on all platforms including iOS, Android, Blackberry, Windows and Nokia.
Publishers without a mobile app can also use PressApp to create one, powered by their existing digital and social media content feeds.
Videobuilder will be demonstrating PressApp at Publishing & Media Expo on 26/27th Feb, on Stand C45.
