Bringing the magazine’s unique blend of celebrity workouts, luxe fashion, xxx-pert sex tips, plus expert health and beauty to the digital world, womenshealthmag.co.uk is an unmissable destination – 100% useful, 100% of the time, says Hearst-Rodale UK.
Updated daily and completely optimised for mobile and tablet, the new site is just as smooth an experience whether its using the ‘Find A Workout Tool’ at the gym on a mobile, a recipe on a tablet or just browsing the most covetable new accessories.
A slick, streamlined design makes the site easy to navigate – and users can share to social media from every article in a single click.
The new website is also designed to meet advertisers’ increasing demands for exciting and innovative ways to work with Women’s Health across all its platforms.
According to the publishers, the user-friendly site delivers brilliantly readable features, expert tips and advice across seven colour coded editorial channels – Fitness, Health, Beauty & Style, Nutrition, Weight Loss, Life Skills and Sex & Love. As well as expert practical content, the site’s regularly updated blogs are a direct line to Women’s Health experts, with guest editors including Drew Barrymore’s nutritionist, Kimberely Snyder, The Saturdays star Mollie King's trainer Nathalie Schyllert and Hollywood yogi and trainer behind Isla Fisher and Reese Witherspoon’s bodies, Kirschen Hagenlocher.
Built entirely in-house, the sophisticated website is completely optimised across mobile, tablet and desktop devices to provide an optimal and richer viewing experience. The launch is supported by cross-promotional activity across print and digital properties published by Hearst Magazines UK and Hearst-Rodale UK as well as dedicated social media platforms.
Women’s Health Editor Farrah Storr says, “I’m incredibly proud of womenshealthmag.co.uk. There are thousands of health websites out there but there is a gaping void for a website that offers authoritative health, fitness, fashion and beauty advice all rolled into one glamorous package. That's where we come in. The new website is smart, slick, funny and authoritative, giving our readers more of their favourite magazine, more of the time. We’ve had massive success with Women’s Health, and I’ve no doubt the website will follow suit.”
Group Publishing Director, Alun Williams says, “Women’s Health has been the most successful launch in the UK women’s monthly market for the past seven years. The print edition continues to surpass all expectations and launching womenshealthmag.co.uk is part of the brand’s exciting digital strategy.”
