The World Media Group says the World Media Awards drove strong international interest attracting entries from across Africa, Asia, Europe, the Middle East and the US.
In the sector categories, the organisers say Financial Services drew an impressive number of entries again this year, matched by an increase in Technology & Telecoms and Corporate Influencer submissions. The shortlist includes entries from a broad spectrum of well-known brands, with Accenture, Bayer, Capgemini, Courtyard by Marriott, Deutsche Telekom, Google, HP Enterprise, Infosys, Lombard Odier, PayPal, PwC, Samsung, Shell, Wellcome and Zurich Insurance making the cut as finalists this year.
“I’m delighted to witness such a diverse and vibrant array of engaging entries from across the globe,” said World Media Group CEO, Jamie Credland. “Strong, compelling storytelling has always been the cornerstone of all the World Media Group brands, and it’s exciting to see these same qualities shining through in this year’s submissions. It underscores the power of collaboration – when brands, agencies and media partners come together, the result is innovative, impactful narratives that resonate deeply with audiences.”
The independent jury, made up of judges from brands, agencies and media owners, will come together later this month to decide which of the finalists should take home the World Media Award in each category. Leading this year’s jury are co-chairs Jasmin Kaur, global managing partner, Havas Media Network and Santosh Sethumadhavan, global head of commercial campaigns, Swift.
Said Kaur: “I was impressed by the number of entries that leveraged data-driven insights to not only accurately diagnose brand challenges but also to effectively tackle them through innovative content-led advertising. These campaigns demonstrated an acute understanding of the brand's core issues and used creative storytelling to address them in a way that built authentic, lasting connections with their audiences.”
World Media Awards Event: The final category winners will be announced during a live ceremony at the Ham Yard Hotel in London on Thursday 21st November 2024. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining brands such as Cymru Wales, Johnnie Walker, London & Partners, Malaria No More, Shell, Sonos and Tata Motors, who have taken home the prize in previous years.
The World Media Group says all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in a worldwide advertising campaign valued at €750k+ which will run across the World Media Group’s international media brands comprising The Atlantic, BBC News, Business Insider, CNN International, The Economist, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.
The 2024 shortlist is as follows:
Corporate Influencer
Brand/Campaign: Accenture - Reinventing The Fortune 500 With Generative AI. Entered by: Fortune Brand Studio.
Brand/Campaign: Capgemini - Connecting The Dots: Building Trust In Data Sharing. Entered by: Capgemini.
Brand/Campaign:DP World - Elevating Brand On A Global Stage. Entered by: CNN International Commercial.
Brand/Campaign: Gilead - Eradicating HIV Transmission. Entered by: POLITICO
Brand/Campaign: Hewlett Packard Enterprise – HPE: Unlock Ambition. Entered by: Realm B2B.
Brand/Campaign: Infosys – Value Chain Navigator. Entered by: Economist Impact.
Brand/Campaign: Masdar – Future Energy Talks. Entered by: Reuters.
Financial Services
Brand/Campaign: Absa CIB – Africa’s New Tomorrow. Entered by: BBC Studios (StoryWorks EMEA).
Brand/Campaign: EY – Real Time Business. Entered by: Reuters.
Brand/Campaign: Lombard Odier – Nature’s Regenerative Power. Entered by: Lombard Odier.
Brand/Campaign: Paypal -- Enterprise Solutions From PayPal. Entered by: Business Insider.
Brand/Campaign: Visa – Visa Live At Le Louvre. Entered by: Starcom Worldwide.
Brand/Campaign: Visa – Visa Pep Talks: Lighting Up Women’s Football With Hope, Not Hate. Entered by: Starcom Worldwide.
Brand/Campaign: Zurich Insurance Group – Zurich: Creating A Brighter Future Together. Entered by: UM.
Technology & Telecoms
Brand/Campaign: Deutsche Telekom – Summer Of Joy, Youth And Freedom. Entered by: Mindshare.
Brand/Campaign: Google – Engaging C-Suites Through Gamified Content. Entered by: Financial Times.
Brand/Campaign: Hewlett Packard Enterprise – HPE: Unlock Ambition. Entered by: Realm B2B.
Brand/Campaign: Honor Technologies – The Art Of Capturing The Moment. Entered by: BBC Studios (StoryWorks EMEA)
Brand/Campaign: Samsung – Creating Calm In A Connected World. Entered by: Dow Jones - The Trust International.
Brand/Campaign: Samsung – A Tech Brand With A Purpose. Entered by: CNN International Commercial.
Brand/Campaign: Samsung Galaxy: Samsung X Spotify Wrapped: In Perfect Harmony. Entered by: Starcom Worldwide.
Travel & Tourism
Brand/Campaign: Courtyard by Marriott – Trailblazing A Journey Of Passion. Entered by: Forbes.
Brand/Campaign: Destination Canada – Open Atlas. Entered by: Economist Impact.
Brand/Campaign: Georgia National Tourism Administration – Glimpses of Georgia. Entered by: Bloomberg Media.
Brand/Campaign: Turkish Airlines – Restaurant In The Sky. Entered by: CNN Create Brand Studio.
Specialist Categories:
Brand & Media Owner Partnership
Brand/Campaign: Infosys – Value Chain Navigator. Entered by: Economist Impact.
Brand/Campaign: PwC – PwC & TED: The Future Of AI. Entered by: TED Conferences.
Brand/Campaign: Rwanda Development Board (RDB) – TIME100 AFRICA. Entered by: TIME.
Brand/Campaign: Shell – Collaboration Counts. Entered by: Shell.
Brand/Campaign: Visa – FanZone: UEFA Women’s Champions League. Entered by: DAZN.
Brand/Campaign: Workday – Passion Points: How Business And Leisure Content Drove Powerful C-Suite Engagement. Entered by: Financial Times.
Brand/Campaign: Zurich Insurance – The Risk Opportunity. Entered by: Bloomberg Media.
Small Budget, Great Impact
Name: Bayer – Drive Sustainable Progress. Company: POLITICO.
Name: Brand South Africa – South Africa: The Next Generation. Company: BBC Studios (StoryWorks EMEA).
Name: PwC – PwC And How Emerging Tech Is Changing Everything. Company: Business Insider.
Name: Wellcome – Dispatches On Climate And Health. Company: The New York Times Advertising.
Name: Withers – How Peer-To-Peer Stories Drove Huge Brand Uplift With The World’s Leaders. Company: Financial Times.
Social Good
Brand/Campaign: Blancpain – Beyond the Surface. Entered by: Economist Impact.
Brand/Campaign: CREA – Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative. Entered by: The New York Times Advertising.
Brand/Campaign: Rwanda Development Board (RDB) – TIME100 AFRICA. Entered by: TIME.
Brand/Campaign: Visa – Visa Pep Talks: Lighting up Women’s Football with Hope, Not Hate. Entered by: Starcom Worldwide.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
