Under the motto “Make Publishing Successful”, the IFRA World Publishing Expo and the new parallel DCX Digital Content Expo will both highlight the numerous opportunities opening up to the industry, says WAN-IFRA.
WAN-IFRA announced last week that the association has entered into a joint venture (Publishing Exhibition GmbH) with børding Holding GmbH (børding messe) to co-organise IFRA World Publishing Expo and the DCX Digital Content Expo, starting next year. The two shows are scheduled to take place from 9 to 11 October 2017 under one roof at the Messe Berlin exhibition centre. Visitors will have access to both Expos with a single entry ticket.
Berlin, named one of the top 15 cities in the Innovation Cities Global Index, was the site of World Publishing Expo in 2013. That show attracted more than 8500 visitors from 90 countries and 267 exhibiting companies. Indeed, the capital of Germany is increasingly a popular destination today for both events and visitors.
And, continues WAN-IFRA, it is an ideal city to launch the new exhibition concept that will feature more of the personalised services and highlights that WAN-IFRA introduced at this year’s Expo – benefitting both media professionals and media providers. The show will clearly reflect the diversified strategies, products and solutions where news publishers are active today and in the future – both in print and digital.
Alexander R. Petsch, Managing Director of the Publishing Exhibition, says: “The burning issue of securing sustainable business models is chief among publishers and journalists. With the two exhibitions, we aim to help master the irreversible changes that digitisation has brought about.”
Manfred Werfel, Deputy CEO of WAN-IFRA, adds: “The Expo is the annual industry gathering for international news media experts and providers to not only discuss and investigate the latest technology solutions and services, but also to network and benchmark their strategic imperatives. The concept of two parallel exhibitions, each with a different focus, will indeed expand the range of topics covered.”
