iSUBSCRiBE launches Jamie into online market
News

iSUBSCRiBE launches Jamie into online market

iSUBSCRiBE, the magazine and newspaper subscription site has signed an exclusive deal with Jamie Oliver’s magazine brand, Jamie Magazine.

09/07/2009

RISI acquired by UBM
News

RISI acquired by UBM

RISI, the US based information provider for the global forest products industry, today announced that it has been fully acquired by United Business Media (UBM). UBM previously owned 52% of RISI.

09/07/2009

The Economist launches new brand strategy
News

The Economist launches new brand strategy

The Economist unveils a new brand strategy for the UK with the launch, today (July 3rd) of a 70 second cinema ad: “RED WIRES”.

02/07/2009

Pick Me Up gets editorial refresh
News

Pick Me Up gets editorial refresh

Pick Me Up, the real life woman’s weekly, has an all new look with a new invigorated design and stronger brand personality.

01/07/2009

Triathlete launches in the UK
News

Triathlete launches in the UK

The European edition of Triathlete magazine hits the UK newsstand ahead of this year’s London Triathlon. The flagship title of the US-based Competitor Group Inc, Triathlete comes to our shores for the first time thanks to a joint venture agreement w

01/07/2009

Winning Online Circulation Promotions
FEATURE

Winning Online Circulation Promotions

Subscriptions sold and paid for online have a lower acquisition cost than those sold via direct mail. Realising that is the easy bit; adjusting your marketing to capitalise on this fact takes a little more thought. Here, Anne Kottler reveals how US p

By Anne Kottler  |  01/07/2009

Magazines in a Recession
FEATURE

Magazines in a Recession

One of the many annoying things about a recession is that customers spend less and spend differently, meaning that businesses need to rethink their marketing plans and question the assumptions on which they were made. Christina Lucas looks at how cha

By Christina Sequeira  |  01/07/2009

Nurturing ailing print while birthing a new business model
FEATURE

Nurturing ailing print while birthing a new business model

The challenge for publishers is to preserve their print models, because that is still where most of the money is, and to develop digital models, because that is where the growth is. Karlene Lukovitz looks at what strategies US publishers are adopting

By Karlene Lukovitz  |  01/07/2009

Damascene Conversion
FEATURE

Damascene Conversion

With advertising revenues disappearing down the plug-hole, many free titles are seriously considering getting their readers to pay. It can be done, but, says Ross Sturley, your title must fulfil certain conditions and you must be prepared for a long

By Ross Sturley  |  01/07/2009

Making the web work harder for print subs
FEATURE

Making the web work harder for print subs

As direct marketers, you all use the web as an acquisition source. But are you making it work as hard as it possibly can? Steve Price and Don Brown advise on how you can get more out of your web marketing.

By Steve Price  |  01/07/2009

The future of publishing
FEATURE

The future of publishing

In fifty years’ time, will people have the same difficulty explaining the concept of print to their grand children as we currently do with records and cassettes? Probably, says Robert McCaffrey, who, whilst a fan of the printed word, fears that the f

By Robert McCaffrey  |  01/07/2009

Earthquake in US market
FEATURE

Earthquake in US market

It’s easy to get carried away with words; to exaggerate or overhype everyday events. But the challenge when describing the recent changes in the US market is how to do justice to what really were seismic events. John Harrington looks at what happened

By John Harrington  |  01/07/2009

Choosing a printer
FEATURE

Choosing a printer

Too often we take our printers for granted. We don’t give them a lot of thought, until something goes wrong, when all hell breaks loose. Not all printers are the same, and price isn’t always the best differentiator between them. Choosing the right pr

By Matthew Parker  |  01/07/2009

Marie O'Riordan – interview
FEATURE

Marie O'Riordan – interview

Former Marie Claire editor, Marie O’Riordan, has swapped consumer publishing for customer publishing ... and has found it a liberating experience! John Brown’s new editor-in-chief tells Meg Carter about the dynamism of the sector and about the immine

By Meg Carter  |  01/07/2009

PPA Awards – Winners Announced
News

PPA Awards – Winners Announced

The winners of The PPA Awards 2009 were announced last night with IPC’s Nuts and Reed Business Information’s XpertHR winning consumer and business media brands of the year.

30/06/2009

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