Magazines 2005
FEATURE

Magazines 2005

On 3 & 4 May 2005, the great and the good of the magazine industry congregated at the Grosvenor House in London. The shadow of the OFT loomed large over the event and I suspect that supply chain issues crept into most of the sessions – in particular

By James Evelegh  |  01/07/2005

In praise of the long lunch (or why gut feel matters)
FEATURE

In praise of the long lunch (or why gut feel matters)

Across the circulation world the spreadsheet and database are in the ascendancy and the time spent cultivating personal relationships is in decline. Yet, says Christopher Collins, the value of experience, gut feel and yes, occasionally a slightly-lon

By Christopher Collins  |  01/07/2005

Publishing where you are not allowed to
FEATURE

Publishing where you are not allowed to

Your competitors are in a fast-growing overseas market. Your lawyers tell you that the laws of the land prohibit or severely restrict foreign ownership of media. You want to stay legal but don’t want to miss the boat. What to do? Business Strategies

By Paul Woodward  |  01/05/2005

Scientific journals – new rules apply
FEATURE

Scientific journals – new rules apply

Like everyone else, academic publishing has been affected by the internet. The proliferation of online publishing opportunities has meant that the academic community now has less reason to trudge through the rain to their local library in order to ac

By Tony O'Rourke  |  01/05/2005

B2B growing pains
FEATURE

B2B growing pains

Just how far have US B2Bs gone in reengineering themselves for the 21st century? Limited resources, caution and print-focused attitudes are holding some back. BPA’s Karlene Lukovitz takes soundings from senior publishing execs.

By Karlene Lukovitz  |  01/05/2005

Selling the Guardian to America
FEATURE

Selling the Guardian to America

We all dream of cracking the US market. For the Guardian, the high numbers of US visitors to its Guardian Unlimited web site demonstrated a demand for a global news perspective and an awareness of the Guardian brand. The Guardian decided to capitalis

By Will Ricketts  |  01/05/2005

Canine capers
FEATURE

Canine capers

Over the past decade, most publishers have struggled to create a coherent web strategy to complement their print products. Online publisher K9 Media was faced with the opposite problem – how to create a successful print brand to complement its thrivi

By James Evelegh  |  01/05/2005

Is publishing caught up in the permission quagmire?
FEATURE

Is publishing caught up in the permission quagmire?

Rosemary Smith, director of data protection consultancy Opt-4, uses recent research to challenge publishers about permissioning and assesses the impact of increasing opt-out on the magazine business.

By Rosemary Smith  |  01/05/2005

How to double your marketing budget…
FEATURE

How to double your marketing budget…

All publishers have access to the data with which to create and track key performance indicators (KPIs). Some don’t bother; some pay lip-service to analysis but don’t invest in the data manipulation skills required to present them properly. Some, lik

By Jess Burney  |  01/05/2005

The Time Out guide to … subs
FEATURE

The Time Out guide to … subs

Consumer publishers have, for many years, paid lip service to the need to develop subs. Now, faced with increasing pressures at the newsstand, some are regretting not taking action earlier. One title which did act is Time Out and it has enjoyed aston

By Polly Knewstub  |  01/05/2005

A road map for consumer publishing
FEATURE

A road map for consumer publishing

What direction is your magazine headed and is that direction influenced by an informed understanding of its readership? Only by building a complete picture of your readership can your title hope to evolve in sync with its audience, thereby maintainin

By Matthew Bayfield  |  01/05/2005

Choosing and getting the most from a distributor
FEATURE

Choosing and getting the most from a distributor

Distributors are central to the success, or otherwise, of your title on the newsstand so it is important to select the right one. Peter Johns provides some tips on what to look out for and points out that, whoever you chose, the relationship will onl

By Peter Johns  |  01/05/2005

Adding value through brand licensing
FEATURE

Adding value through brand licensing

If your magazine has strong brand values, then its readers will probably be open to purchasing other products associated with that brand. This can provide incremental revenues, extra publicity for the brand and extra leverage into retail. But tread c

By Andrew Horton  |  01/05/2005

Niche & specialist
FEATURE

Niche & specialist

Whereas the traditional newstrade is full to bursting, the N&S route has huge growth potential. Many publishers have shied away from it in the past, unsure of the precise business model and put off by its perceived complexities. James Evelegh talks t

By James Evelegh  |  01/05/2005

Magazine licensing: a beginner’s guide
FEATURE

Magazine licensing: a beginner’s guide

Licensing (with all the associated production costs) used to be a game only the big publishers could play. The digital revolution has now opened up the field and smaller scale titles are beginning to cash in. Here, Bruce Sawford, provides a checklist

By Bruce Sawford  |  01/03/2005

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