The site has been developed in response to the increased number of users accessing NetDoctor.co.uk from a mobile device. In the last six months alone, traffic from mobile to website has increased by 100%.
NetDoctor.co.uk claims to have more than 8 million unique browsers and 14 million page impressions per month, with 30% of all site traffic now originating from mobile.
The new mobile site (m.netdoctor.co.uk) provides users with multiple ways of searching for and accessing NetDoctor’s content while on the move, via a search bar, drop down menu and A-Z search functionality.
NetDoctor.co.uk, which launched in February 2000, informs, educates and empowers people to safely manage their own health and wellbeing. The site features expert editorial content from Europe’s leading doctors, healthcare professionals and information specialists as well as a world-class forum.
NetDoctor Editorial & Digital Development Director Bal Singh says, “We’re delighted with the NetDoctor mobile site which is well designed and easy to use. This new digital product fits seamlessly into people’s lives and provides them with instant access to expert health and medical information wherever and whenever they need it.”
