In 2011 JICWEBS asked ABC to review capabilities of CV products in order to deliver greater transparency to the role CV technology plays in reducing the risk of misplaced advertising.
ABC are now releasing an interim review of Content Verification Technology.
Since the testing started, a further two organisations have come forward to ask to be part of any further reporting on CV capabilities, and this is the first step towards ABC offering an industry approved accreditation for CV tools.
