Subscriber Acquisition Special
Subscriber Acquisition Special
Subs experts, both suppliers and publishers, give us their insights into how publishers can improve their acquisition strategies.
Audience/circulation
Subscriber Acquisition Special
Checkout / payment process
A successful checkout experience is one that evolves in response to real customer behaviour, says Jamie Nunn, head of products at CDS Global.
Subscriber Acquisition Special
Our subs acquisition strategy: Newsquest
Frequently changing their creative and messaging is a key part of Newsquest’s marketing strategy, says Susanne Kinnaird, head of digital reader revenue.
Subscriber Acquisition Special
Our subs acquisition strategy: Immediate Media
The introduction of a new data management platform means they can more easily identify different audience cohorts and personalise their approach, says Sally Longstaff, senior acquisition marketing strategy lead.
Subscriber Acquisition Special
The customer journey
Identifying, mapping and optimising critical decision moments is also essential for driving conversions, says Damir Lutvic, VP, onboarding at Darwin CX.
Subscriber Acquisition Special
Datawalls & paywalls
Dynamic paywalls that adapt and respond to user behaviours are far more effective than a hard and fast, rigid barrier, says Vicky Macey, product and strategy specialist at Full Fat Things.
Subscriber Acquisition Special
Our subs acquisition strategy: Infopro Digital
Infopro Digital replaced its free trial strategy with a metered life-time registration product and significantly boosted new business, says Simon Gates, global marketing director.
Subscriber Acquisition Special
Our subs acquisition strategy: Mark Allen Group
Within a publishing business, says Will Woodrow, head of marketing, it’s not just about encouraging testing, it’s about creating a test friendly environment.
Subscriber Acquisition Special
Engagement building
Ideally, says Mike Halstead, managing director of HH&S, successful engagement marketing requires multiple points of contact across various channels.
News
Readly reveals survey results
Readly has released the results of an online survey conducted by Ipsos on behalf of Readly in March 2025.
News
Newsweek International chooses Exact Editions
Newsweek International offers library subscriptions in partnership with Exact Editions to advance its digital growth.
News
Emerald Publishing announces partnership
Emerald Publishing has announced a partnership with the EveryLibrary Institute to support academic librarians in the U.S.
News
Motor Sport Magazine and Pelcro join forces
Motor Sport Magazine has announced its new partnership with Pelcro, a subscription and e-commerce solution provider.
News
Time Well Spent Group appoints InterMedia
Time Well Spent Group has appointed InterMedia for newsstand marketing and distribution services.
News
The Capilano Review launches digital archive
The Capilano Review has preserved its fifty-year history with the launch of a complete digital archive.
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