Air Business, a global logistics and technology business, has appointed Tony Farrow as head of event logistics, as part of a wider expansion of its global event logistics services.
Air Business says it has a reputation for providing its customers with solutions to meet their logistics and technology challenges, continually innovating and developing their range of services to support the evolving needs of clients.
The expansion of the Air Business global event logistics team comes as many publishing brands are accelerating new face-to-face experiences for their audiences, added the company. Many clients and their exhibitors face complex logistical challenges which create inertia and distraction from the events themselves, leading to negative experiences and making renewal in subsequent years more challenging.
Tony joins a dedicated team with a proven track record in events and freight logistics, strengthening their combined expertise and enabling the expansion of services to address growing demand. Tony is a seasoned professional who brings with him more than 30 years’ experience in international and domestic transportation and logistics and has focused on events for the last 15.
Lenka Booker, strategy & transformation director at Air Business, commented: “We are delighted to welcome Tony to our team. His experience will prove invaluable in our objective of delivering a highly personalised, secure and reliable service which is so important in event logistics. Our ethos of high service quality and customer experience is central to our business success and growth, a key part of our culture and a core element of our goal of being your trusted partner.”
Tony Farrow, head of event logistics, added: “I am excited to join Air Business and look forward to helping to expand our services. Our aim is to take away the hassle for event organisers and exhibitors so that they can focus 100% of their attention on the show. We understand that happy exhibitors are crucial to successful events and this remains the primary focus for our team.”
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