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Briefing Media acquires agriculture finance insight business

Briefing Media Ltd, the agriculture information and events group, announces it has acquired Agrimoney, the agriculture investment information specialist.

Agrimoney was established in 2009 to provide the link between investors and the global food chain. Since its launch it has grown to attract more than 70,000 users per month, across more than 170 countries.

Agrimoney becomes the latest addition to Briefing Media’s expanding agriculture portfolio which includes Farmers Guardian; Arable Farming; Dairy Farmer: LAMMA, the UK’s leading agriculture machinery show; CropTec; Farmers Weather; LammaXchange and The British Farming Awards.

Commenting on the deal, Rory Brown, co-founder of Briefing Media, said: “Agrimoney is a powerful addition to our agriculture brands and will enable us to expand into adjacent markets and geographies. Agrimoney will now become the spearhead of our further extension into the agri-finance markets through an enhanced product suite of data, news, analysis and commercial meeting places – both face-to-face and online.”

Agrimoney’s founder, Mike Verdin said: “The increasing numbers of mouths to feed, the demand for ever-more sophisticated diets, and the potential for turning food into fuel has turned the growing business of agriculture into big business”

“Agriculture – to which financial markets owe a debt of history, even down to the derivation of the word capitalism – is back at the forefront of investment thinking.”

“I am delighted to be joining Briefing Media to work on the evolution of the offering and community which Agrimoney has developed. We have exciting plans for the future.”

Details of the transaction were not disclosed.