YOC will develop bespoke mobile sites for Archant and help the publisher to develop its digital strategy by embracing the mobile channel and offering its readers access to the regional papers’ content from any mobile phone. The mobile sites will enable Archant to extend their reach to a new mobile audience and create new revenue streams amongst local advertisers.
This is Archant’s first move into the world of mobile, taking the successful business model deployed at a national level and focusing on local businesses and advertisers to unlock a new regional mobile advertising market. It has already achieved great success with local brands such as Suffolk brewery Adnams which sponsored the entire m.pinkun.com site and regional department stores such as Palmers in Great Yarmouth; offering exclusive money off vouchers for Archant’s mobile users.
“With YOC, Archant are now leading the way in harnessing the power of mobile for local audiences – both readers and advertisers,” said Tim Youngman, Head of Digital Marketing at Archant ltd. “Our mobile sites have already struck a chord with local businesses and brands seeking return on their advertising investment and we’re already looking to roll out this mobile strategy with YOC across other titles in our portfolio.”
The partnership also opens up a new market for YOC amongst small and medium sized business, using its relationship with Archant to help a broader range of companies to understand the potential of mobile.
“The personal, interactive nature of mobile makes it an ideal channel for publishers to connect with their readers,” said Oli Roxburgh, Managing Director of YOC. “We’re relishing the opportunity to work with Archant to build a commercially viable mobile business for regional publishing from day one by engaging and partnering with local businesses. Our heritage in both designing and building mobile sites and managing ad inventory mean that we are ideally placed to make this a success for Archant.”
To access the mobile sites on your mobile, visit m.eveningnews24.co.uk, m.ilfordrecorder.co.uk and m.pinkun.com.
About YOC Group
YOC says: “YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.”
