Attitude announces inaugural Attitude Pride Awards

Attitude, the gay lifestyle brand, has formally announced the launch of the inaugural Attitude Pride Awards, supported by Delta Air Lines.

The awards will honour members of the community who embody the spirit of Lesbian Gay Bisexual and Transgender Pride.

Due to be held on the eve of London Pride, Friday 26th June 2015 at an exclusive, invitation-only event at the Grosvenor House, the Attitude Pride Awards will benefit Pride in London with a donation from Attitude and further fundraising on the night.

According to Attitude, a total of ten awards will be presented to real people, facing real challenges with strength and dignity and/or helping LGBT people in the community without fanfare or fame.

The winners and their stories will be celebrated in the biggest ever issue of Attitude Magazine to mark its 21st birthday which will be published two days before the event on Wednesday 24th June.

Says Matthew Todd, Editor, Attitude Magazine: “We already hold an annual event celebrating the social, political, cultural figures who shape our readers worlds but the Attitude Pride Awards gives us the chance to celebrate people on the ground who are making a difference to lives of Lesbian, gay, bisexual and transgender people every day. We couldn’t be more excited.’’

“As one of our key values, Delta celebrates diversity among its people and customers around the world,” says Perry Cantarutti, Delta’s senior vice president for Europe, Middle East and Africa “We are proud to support the first ever Attitude Pride awards and wish the nominees the best of luck.”

Stephen Ward, Deputy Chair of Pride in London added: "Pride in London is delighted to be part of the first Attitude Pride Awards. They will celebrate some of the everyday heroes who are making a vital difference to the lives of LGBT+ people and driving forward the agenda for equality and that's also our theme for this year's Pride in London on 27th June."