Bas Nawijn Joins Piano as Vice President of Sales - Europe

Piano, the software company behind a content monetisation and audience platform used by a number of global publishers, announced that Bas Nawijn has been appointed as Senior Vice President of Sales, Europe.

Bas Nawijn Joins Piano as Vice President of Sales - Europe

Bas will be working closely with Piano teams in London and Bratislava to build out the company’s European service offerings.

Nawijn was previously the Director of Sales for the EMEA region at Magento Commerce, a provider of cloud commerce solutions.

“Bringing senior European executives on board is a natural result of our commitment to growth in the European market,” said Trevor Kaufman, Piano’s CEO. “But we are particularly lucky to have landed Bas, who is not only a seasoned SaaS sales leader, but an entrepreneurially skilled builder of businesses as well. We believe he's the ideal captain as our team grows to build on our early successes across Europe.”

Nawijn joins Michael Brady, Piano’s Global Director, Client Experience, at the company’s new European headquarters in Amsterdam. Piano continues to service UK clients out of a London office, and adds its new Amsterdam presence to better serve clients in Europe, particularly as many of them struggle with an increasingly challenged ad marketplace and impending GDPR requirements, says the company.

“Content companies are undergoing an inevitable transition from being content-first to customer-first, and Piano’s platform and services have become essential in helping businesses manage and monetize those customers,” said Nawijn. “There are enormous opportunities for Piano across Europe and I’m happy to be part of this exciting journey and leading the growth of the European Piano team.”

Nawijn’s appointment follows a string of developments for Piano. In February, Michael Silberman joined Piano as Senior Vice President, Strategy, and now leads marketing and communications for the company. Silberman previously worked for the content company New York Media, where he led the growth of the digital business. In Europe, Piano’s client base of high profile publishers continues to grow — most notably with the recent addition of The Spectator in the UK and L’Express in France, says Piano.

Links / further reading: Piano