This supports the continued expansion of Bauer Media’s digital advertising team, offering multi-platform advertising solutions for its commercial partners, says Bauer.
Ryan Skeggs takes up the newly created role of Head of Programmatic Trading and Audiences. He brings a wealth of digital experience to Bauer, joining from the Mail Online where he held the position of Programmatic Account Director. Previous to that, Ryan was a Digital Account Director at Net Communities. In this new role Ryan will further develop Bauer’s programmatic offering, driving insight around audiences and be responsible for developing opportunities from Bauer’s first party data.
Stephane Folquet will be joining as Digital Agency Manager from talkSPORT where he held the position of Print and Tablet Advertising Manager. Stephane’s new role will drive digital revenue across the Bauer portfolio, developing key relationships within a number of agencies.
Ryan will report into Vicky Foster, Digital Commercial Director. Stephane will report into a group head as part of the Digital Commercial team, which is part of the Bauer Advertising operation, headed by MD, Advertising, Abby Carvosso.
Abby Carvosso, MD Advertising, Bauer Media UK said: “We are rapidly strengthening the digital capabilities of our commercial operation to truly unlock the power of content across multi-platform brands. We are committed to ensuring our commercial partners maintain competitive advantage through fully integrated solutions that fully harness the influential reach of our media brands and the deep level of engagement we have with millions of UK consumers.”
Both appointments follow a number of recent newly created roles by Bauer Media as it fast-tracks new digital opportunities for clients. Adrian Lacey joined as Head of Platforms in October 2015, and Alex Futcher joined as Agency Group Director in September 2015.
