At launch, the multi-media partnership will offer BBC Good Food readers the chance to order from the Laithwaite’s range of over 1,500 specialist wines from bbcgoodfood.com and across the full range of BBC Good Food channels (website, magazine and events). Fans of the popular BBC Good Food shows will also have an opportunity to sample the extensive Laithwaite’s Wine range at events across the UK following the launch.
Future plans for the partnership are expected to offer readers the chance to take advantage of additions to the current service, including expert recommendations and wine pairings.
BBC Worldwide Publishing Director, BBC Good Food, Chris Kerwin, commented: “We are thrilled to be embarking on this new partnership and know Laithwaite’s specially selected wines will be a great fit for our audience.”
Chief Executive of Laithwaite's Wine, David Thatcher, commented: "At Laithwaite’s we are incredibly proud of the extraordinary range of wine we bring to over 400,000 loyal customers across the UK and we are delighted to be introducing BBC Good Food subscribers and readers to something that will be both exciting and unique. We plan to build on this partnership in the coming months by developing bespoke offers so food and drink lovers should watch this space.”
