MOBKOI, a mobile advertising platform and a part of the Brandtech Group — a Gen AI marketing company — says it has welcomed Morin Oluwole as board advisor. A former director & global head of luxury at Meta, Oluwole brings an extensive track record in luxury brand marketing, technology, and digital transformation to MOBKOI as the company says it embarks on its next phase of growth.
Over 17 years at Meta, Oluwole led global strategies for some of the world’s most prestigious luxury brands, driving digital transformation with a focus on new media and immersive technologies. Her role at MOBKOI will focus on strategic consulting across people, product, and events, providing insights to the company.
MOBKOI says her expertise will directly support the launch of its new product offering, which delivers seamless mobile experiences for advertisers, publishers, and creators. Oluwole’s insights will help guide the next evolution of MOBKOI, as they redefine how brands reach and engage their audiences worldwide, added the company.
MOBKOI and Oluwole share an understanding of the luxury sector, creating a strategic alignment that will help the company deliver tailored solutions for luxury brands. Her knowledge in both high-end digital strategy and generative AI development will be invaluable as MOBKOI integrates innovative AI-driven experiences into its product offerings.
“Morin’s deep understanding of luxury brands and her pioneering approach to digital marketing align perfectly with MOBKOI’s mission,” said Quentin Le Pape, CEO of MOBKOI. “Her expertise will help us scale globally, launch new products, and push the boundaries of what’s possible in mobile advertising.”
As MOBKOI strengthens its presence in Europe, the U.S., and Asia-Pacific, it says it is also targeting new markets in the Middle East, Africa, and South America. Based between Dubai and Paris, Oluwole’s global perspective will be instrumental in supporting these initiatives, ensuring tailored solutions that resonate with diverse audiences, continued the company.
“I’m excited to join MOBKOI at this exciting juncture in its journey,” Oluwole said. “MOBKOI’s commitment to excellence in digital marketing, especially for premium and luxury brands, is inspiring, and I look forward to contributing to its growth in key markets around the world. I am particularly excited to support MOBKOI’s expansion into emerging markets and the development of tech products that elevate the digital experience for luxury customers.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
