Grazia is also celebrating fashion weeks around the world throughout September with #Grazia360, a multi-platform campaign showcasing exclusive interviews, behind-the-scenes footage and social media takeovers from the world’s greatest designers.
Grazia’s 17th September issue, which will focus its coverage on London Fashion Week (13 – 17th September), will see Diane von Furstenberg advertise in the magazine for the first time. Other advertisers will include Dolce & Gabbana, Fendi and Calvin Klein (Collection).
Grazia is also launching #Grazia360, a multi-platform content hub that pulls back the curtain on the world’s biggest fashion weeks. For each fashion week in London, Milan and Paris, the magazine will focus on one designer, who will provide behind-the-scenes access from their teams and their ambassadors, producing fascinating, must-see content for readers, say the publishers.
London Fashion Week will see Giles Deacon in the spotlight, while Milan (18th – 23rd September) will focus on Dolce & Gabbana and Paris (24th September – 2nd October) on Chanel. #Grazia360 will also feature footage from Victoria Beckham at New York Fashion Week.
A bespoke Fashion Week 360 channel will house exclusive video for each of the brands on Grazia Daily, as well as backstage Q&As, Instagram diaries and Twitter takeovers by the designers.
Throughout the month, there will be other exclusive content from street style photographers, front rowers and fashion bloggers. Grazia is also launching a Fashion Week game, incentivised by the chance to win the editor’s kit – all the essential items an editor would need for fashion week - as well as a voting mechanic encouraging users to vote for what the Grazia fashion team should wear to the shows.
#Grazia360 will also feature:
• The Fashion Week 360 channel will be split into different sections for each of the cities and one for the latest posts and will take a prime spot on the homepage. Digital ads on Grazia Daily will also promote the #Grazia360 content.
• Each of the featured designers will have an exclusive subscriber cover dedicated to them.
• All content will be shared across Grazia’s various platforms including Instagram, YouTube and Twitter, using the hashtag #Grazia360.
• Grazia will be running a Facebook campaign each week to drive traffic to the content and Pinterest will also run a designated 360 pinboard which will be promoted as part of their London Fashion Week coverage.
• A daily editorial newsletter will be sent out during London Fashion Week to Grazia subscribers, as well regular emails throughout the rest of the month.
In addition, in response to an ever-increasing volume of clothing being produced by designers to satisfy consumer demand, Grazia will be creating a bumper ‘Big Fashion Issue’ later this year. Going on sale 19th November, it will include an accessory and jewellery special. Promotional pages trailing the ‘Big Fashion Issue’, as well as the #Grazia360 event will also run in-magazine throughout September.
Susannah Frankel, Fashion Director, Grazia, said: “We have always ensured we are bold and brave and this record-breaking month of advertising proves that we continue to offer innovative advertising solutions to brands, including our ‘Big Fashion Issue’, which will provide the best in-depth fashion advice and content. We’re pleased to be providing another great opportunity for advertisers to ensure they can connect with their target audience and then with our #Grazia360 campaign, our readers will get an exclusive insight into each of the fashion weeks.”
