Stephens will lead the creative and editorial vision for the upcoming global flagship from the company’s new HQ in Soho, London. She will also oversee and develop the brand’s existing network: the company is established as a luxury leader in 11 emerging markets and will soon be announcing an exciting period of expansion, says the company.
“My aim is to disrupt an increasingly formulaic media landscape with a content proposition that is as innovative as it is impactful... where creativity is fuelled by data, rather than being supplemented by it, and where every pixel produced is delivered with an unwavering commitment to quality, beauty and style,” said Stephens.
In her 10+ years in the publishing world, Stephens has worked with some of the leading fashion, luxury and lifestyle brands in the industry.
At Asos.com, she built the company’s first editorial team, spearheading the relationship between content and commerce. She has also worked at Time Inc, where she was Group Digital Editor of the publisher’s fashion titles (InStyle, Marie Claire, LOOK) and, later, Digital Editorial Director of Marie Claire.
As European General Manager and Executive Director of Editorial at LA-based Clique Media Group (CMG), Stephens led the team behind the UK launch of fashion site Who What Wear and beauty destination Byrdie. In 2017 she left CMG to set up her own consultancy business.
Stephens will bring her digital expertise to the UK launch of BURO 24/7 where she is also building an editorial team - soon to be announced.
Nick Smith, CEO of BURO.Global, said: “BURO.Global continues to attract best-in-class talent to BURO 24/7, the disruptor of luxury media. Kate has what I think is a unique expertise within our category to build highly engaged and loyal audiences through a focus on triggering experience and emotion via premium digital content - the key to unlocking the hearts and minds of affluent millennials. She joins a knock-out group of editors-in-chiefs across the BURO 24/7 network, the first I hope to truly operate as a global network, but with the deepest of local engagement in each of our 11, and growing, markets.”
