Andrew Todd (pictured), Managing Director, commented, “We are pleased to announce the launch of the new website that will not only give Cabbell an increased online presence but provide publishers with a greater insight into the range of services available to them across all media, in the advertising sales arena.”
The new website launch has been coincided with Cabbell recently welcoming new applications from publishers looking to outsource their advertising sales to an agency. George Miller, Sales Director, added, “We wanted to open our doors to new clients and the fastest way for publishers to find, or at least be introduced to, the right ad sales agency for them is by doing a simple Google search. You may be at the top of your game, and be able to offer the most comprehensive package on the market, but without an online presence, in this day and age, you run the risk of not being discoverable with ease.”
After receiving an increase of enquiries from existing clients about the potential yield from digital revenue streams. Cabbell decided to assign a dedicated new-media consultancy team to share ideas on how to bridge the new era gap. The team will work on an adhoc basis with a primary aim of helping clients identify new ad revenue streams and then bring them in line with current market value. Tom Rhys Jones, Communications Manager, and a member of the new-media consultancy team explains: “Consumers are looking for more responsive, transparent and efficient media, so by adopting a holistic approach, integrating the new platforms and technologies available, it can actually accentuate the existing efforts being made and successfully build new revenue streams, if you are willing to embrace them.”
About Cabbell
Cabbell says: “With an experienced and dedicated sales team; a production department who offer creative solutions and an administrative team to give a full accounting package, Cabbell have amassed a wealth of clients over the years, and their portfolio has broadened to provide services to an array of leading organisations that operate across a wide variety of industry sectors; notably in the Arts, Sport, Guilds, Associations, Institutes and Consumer Titles.”
