Cabinet Maker has relaunched its site on Abacus e-Media’s Webvision Cloud CXM platform, offering an optimised mobile-first customer experience across all devices.
The new site provides a commercial platform for Cabinet Maker to increase the value of their content through digital advertising and sponsorship revenue, which includes native advertising and microsites.
Complemented with Abacus e-Media’s customer and subscription management database capabilities, the site operates with a metered access model that allows non-subscribers limited access to their highly valued content in exchange for user data. Once the monthly limit is reached, users need to register in order to have a further set limit of access or subscribe in order to have unlimited premium content access.
Webvision Cloud is Abacus e-Media’s brand new Customer Experience Management (CXM) platform; comprising a mobile-friendly website, an enterprise-class CMS and an audience engagement database – all in the cloud. It has, continues Abacus e-Media, been built for organisations of all sizes – including SME publishers that suffer from a lack of capable digital resource – that need to provide their audience with a relevant and engaging digital experience, across all devices, at an affordable price.
The performance of the new site, including mobile device uptake has been really encouraging, and the feedback so far has been highly positive, says Abacus e-Media.
“As a small publisher we took a long time to find the right digital technology partner and the team at Abacus have been unbelievable in helping us through what was for us a tricky time. Crucially they understand content and what digital really means in term of audience engagement, most importantly they ‘get’ what the needs of small publishers are. The performance of our new site, including mobile device uptake has been excellent and the feedback so far has been stunning. For us, Webvision Cloud will be a core driver for our on-going development and publishing strategy”, says Chris Manning, Publisher at Cabinet Maker.
Daniel Murphy, Commercial Director at Abacus e-Media, said: “This is an important site launch for Abacus e-Media representing a significant step forward in our cloud platform strategy. Cabinet Maker, along with other SME publishers coming onto the new platform, have identified significant problems that we can help them solve and new business opportunities that we can help them to realise. Webvision Cloud is all about connecting your content with your community, and building audience loyalty that you can monetise.”
