Dominic Smith, editor, Nuts, says: “Nuts know how to engage with their audience; what will resonate with them and how to deliver a message with impact. The partnership with CALM is about helping to open up channels of communication between men and with the content written by the Nuts team, we will encourage them to change the way they may be dealing with problems that can contribute to depression. We are delighted to be involved in this campaign and to champion this cause."
Nuts will provide CALM with a platform to raise the issue of mental health in men among its target audience of young men, promoting the charity to both those who could benefit from the services they can provide and to potential new supporters. Harnessing CALM’s upbeat approach, dedicated editorial content produced by the Nuts team alongside CALM, broaching the sensitive issues of mental health, suicide and masculinity, will feature within the magazine and on Nuts.co.uk. The CALM logo will also feature on the Nuts masthead during the partnership and a series of advertorials will appear in the magazine. Working alongside CALM, the Nuts team will also provide a consultancy service to support the charity’s marketing.
Jane Powell, CEO of CALM, says: “CALM’s key ambition is to reduce male suicide by providing support to men and to create a space in which they can feel more comfortable discussing their problems. The recent media coverage of Stephen Fry’s suicide attempt shows how shocking it is to hear about suicide and how rare it is to hear a man talk about it. This partnership is a great opportunity to reach an audience of young men and we are thrilled to announce this agreement has been secured. A key objective for us is to approach these serious issues with a positive, upbeat and humorous approach and the partnership with Nuts allows us to achieve this perfectly.”
