ICG is to publish a Chinese edition of MWP advanced manufacturing, under license from Centaur. The magazine will launch in July 2011 on a bi-monthly frequency and will be circulated throughout China to 15,700 engineering and manufacturing professionals.
MWP advanced manufacturing has been serving the manufacturing sector in the UK for over 100 years but this is the first time it has ever launched an international edition. The magazine will be produced in Hong Kong using content from the UK edition, with additional local content produced by an editorial team in China.
This agreement marks the beginning of a new international strategy by Centaur to launch international editions of many of its leading UK titles. Dan King, International Licensing Director at Centaur said “We’re delighted to be launching MWP China and hope this will be the start of a long and successful partnership between Centaur and ICG. I’m very excited about the huge potential for MWP advanced manufacturing in China given the country’s ever increasing reputation for high-end manufacturing, and am extremely impressed with the enthusiasm and commitment shown by ICG”.
Bruno Wase-Bailey of ICG said “China’s manufacturing evolution is impressive: Yesterday, factory to the world for low end export-driven products. Today, thriving manufacturing sectors, as a % of GDP, engineering, construction, metals, chemicals, automotive, electronics, industrial machinery, mining, etc. driven by government stimulus spending, technology savvy, can afford the best. Tomorrow, innovator and designer of the world’s products and high-end OEM-ODM. The need for advanced manufacturing knowledge is greater than ever. MWP China will serve a who’s who of manufacturing operations in China with advanced metalworking production technology solutions. It is a privilege to partner with Centaur to participate in China’s remarkable transformation.”
