According to the announcement on the Peach Report website: CGA Peach, a specialist retailer focused division of CGA Strategy will bring together CGA’s market leading suite of on trade tracker and consultancy services with Peach’s best in class insight and data services, Coffer Peach Business Tracker and Peach BrandTrack.
CGA Peach, created with the merging of the CGA Retail division and Peach Factory, will deliver the complete out of home picture – marrying CGA’s total market understanding and data handling expertise with Peach’s enviable reputation for market insight and understanding.
Scott Elliott and Peter Martin will spearhead the enlarged retailer insight division with a focus on consumer, volumetric and outlet trackers and related analytical services.
Peach founders Peter and Christine Martin (pictured), who will be staying with the business, said: “This is an exciting time for the Peach brand. Having the support, resources and expertise of the CGA team on board will allow Peach to strengthen and develop its presence further in the eating and drinking out sector in providing high quality insight and research.”
Jon Collins, chief executive of CGA, said: “We are delighted to have Peach in the portfolio and excited to be working with Peter and Christine to uncover new opportunities by building on their reputation alongside our own well established operations. Our combined consumer metrics, market data and analytical capabilities, will, for the first time, give our clients the ability to easily close the loop between strategy development and ongoing performance benchmarking around relevant metrics and brand-related success factors.”
Both Peach Factory and CGA Strategy already work with a string of leading operating companies in the restaurant, pub, fast food and coffee markets. Combining their knowledge and capabilities will allow CGA Peach to work across the out of home sector – providing data and insight unparalleled in its reach and granularity. The combined portfolio will include:
• Coffer Peach Business Tracker, already the sector’s recognised sales barometer;
• Peach BrandTrack consumer survey providing detailed analysis of retail brands;
• Peach Business Leaders Survey, the annual report tracking boardroom sentiment, operational focus and growth opportunities among 120 retail CEOs;
• CGA Trading Index, the leading retailer analytics tool;
• CGA Outlet Index, the only continuously updated on trade universe database; and
• CGA Brand Index, the only on trade volume tracker.
CGA Peach will continue to run the portfolio of Peach Network events and Peach Report media products. The next major Peach event will be the Peach 2020 conference and Hero & Icon awards at the British Film Museum on 21 November.
CGA’s wider portfolio of drinks clients will see a benefit as the enlarged retailer function further enhances CGA’s market knowledge and understanding.
