Following in the successful footsteps of its other sister titles (Cosmopolitan BEAUTY, Cosmopolitan BODY, Cosmo SUTRA and Cosmo on Campus), Cosmopolitan FASHION will be a luxurious biannual fashion standalone showcasing the trends of the season.
Under the creative direction of Shelly Vella, Cosmopolitan’s Fashion and Style Director, the new premium title will showcase catwalk-inspired accessible fashion as well as must have accessories and jewellery.
According to the publishers, Cosmopolitan FASHION will be 25% larger in format than the monthly magazine and will be a simply stunning collector’s item, which readers will cherish throughout the season. Like all of Cosmopolitan’s standalone titles, Cosmopolitan FASHION will also exist in digital format with exciting and relevant enhancements.
Cosmopolitan subscribers will receive a weekly newsletter to coincide with each of the world’s leading fashion weeks in September. This will enable them to share Cosmopolitan’s fashion adventure live from the main catwalks.
“This is the next natural step as we further extend Cosmopolitan as a multi-platform brand,” said Ella Dolphin (pictured), Publishing Director of Cosmopolitan. “Our readers look to us for style inspiration and are the biggest spenders on fashion in the UK - £1 in every £14 spent on the high street comes from the purse of a Cosmopolitan consumer. We also reach the largest number of upscale women in the UK within our competitive set.”
“Cosmopolitan FASHION will take the looks from the world’s leading catwalks and adapt them for our readers’ wardrobes,” said Shelly Vella, Cosmopolitan’s Fashion and Style Director. “The magazine will be unlike any other fashion title on the newsstand by offering a truly unique and inclusive reader experience. Using Cosmopolitan’s Shopping Genie app, readers will be able to hover their smart phones over the shopping bag logo and instantly purchase many items from the editorial and commercial pages straight off the page.”
Cosmopolitan FASHION will be published twice a year - March and September. The first issue, priced at £4.99, will launch on 18th September 2013.
