According to Hearst Magazines UK: The complete site refresh will further strengthen Digital Spy’s position as an award-winning destination for the best entertainment coverage on the web. The site, which boasts more than 22 million unique users a month, up an outstanding 30% year on year, will provide a fusion of upmarket entertainment and tech coverage. As entertainment and tech become ever more symbiotic and integral to our lives, Digital Spy is uniquely positioned at the heart of these exciting and agenda-setting categories.
Built entirely in-house, the redesign is part of an ongoing schedule of exciting iterations for the brand which embrace the most cutting-edge, entertaining and effective ways to constantly evolve and engage with its passionate and enthusiastic core audience.
By successfully integrating wide-ranging editorial content, including up-to-the-minute news, exclusive videos, blogs, visually striking galleries, interviews, polls, reviews and TV recaps, with buzzing forums and social media, Digital Spy will continue to maximise its consumer engagement by building on an impressive dwell time that is currently nine minutes across the entire site.
The slick, premium design makes Digital Spy even easier to navigate and the site now gives greater prominence to the rapid-response coverage of important entertainment trends, insightful storytelling, recommendations and reviews that the brand is famous for.
The revamped Digital Spy also provides unprecedented opportunities for advertisers with an extensive list of bespoke creative solutions to suit all commercial requirements including, home page takeovers, long-term partnership opportunities and custom hubs/microsites. The appeal to advertisers – currently including Sky, EE, Blinkbox, Unilever and Universal Pictures – is clear with a focus on less clutter, more relevance and new formats and initiatives that both drive forward Digital Spy’s passion entertainment and tech while delivering high-end results.
Digital Spy Editor David Moynihan says, “Digital Spy has been created by fans for fans and we are incredibly proud of the unique redesign. The new website is smart, slick and authoritative, offering our readers quality journalism and more of what they and we love – high-end entertainment and tech. We are committed to making the experience even better for our users and I’ve no doubt the new website will continue to be a great British success story.”
Hearst Magazines UK Digital Strategy Director, Rebecca Miskin, says: “Digital Spy has enjoyed a phenomenal growth over the past few years and it is hugely exciting to be able to reward its success with a strikingly fresh design. As the UK’s largest entertainment and consumer technology website we are constantly extending the brand’s premium user experience and offering our commercial partners innovative solutions to engage with Digital Spy’s core audience.”
