dmg ventures says the £25m Headline Fund will accelerate dmg ventures’ existing strategy of backing consumer-facing start-ups from Seed to Series A.
The £25m Scale Fund aims to enable more established consumer brands to accelerate their growth by collaborating with DMGT’s media titles, including MailOnline, Metro, i and the New Scientist, added the company.
dmg ventures says it plans to make six to ten investments a year, marking a step-up in activity that reflects its growing confidence in the consumer startup sector. It says it aims to capitalise on a radical shift in consumer behaviour, fuelled by the rise of generative AI, the drive towards environmental sustainability and consumers’ growing desire for memorable experiences.
dmg ventures has announced the first two investments from the Scale Fund: mindful drinks creator TRIP and cacao brand Blue Stripes.
As part of its increased investment activity, dmg ventures says it has promoted Rachel Muzyczka and Taos Edmondson to partner.
Manuel Lopo de Carvalho, managing partner of dmg ventures, said: “We’re delighted to launch two new funds to support the most exciting entrepreneurs in Europe and the US. Thanks to our unique investment strategy, we are ideally placed to seize opportunities from what we believe will be a transformational shift in the consumer sector.”
Rachel Muzyczka, partner at dmg ventures, added: “We’re really looking forward to working with TRIP and Blue Stripes, which are two of the best emerging food and beverage brands globally. TRIP is among the most outstanding startups we have seen, while Blue Stripes’ team is second to none.
“We will put the full weight of DMGT’s media brands - and their vast global audience - behind TRIP and Blue Stripes.
“We’re rethinking consumer venture capital and look forward to harnessing our playbook to support many more leading brands in the future.”
James Edmunds, managing director of TRIP, said: “We’re thrilled to be partnering with dmg ventures and DMGT’s news titles, with their colossal, global readership of 160m every month. We can’t wait to bring TRIP’s unique products to even more consumers in the UK and expand our footprint elsewhere.”
Oded Brenner, founder and CEO of Blue Stripes, said: “We’re excited to be working with dmg ventures and look forward to leveraging its media partner’s massive US reach of 60m consumers each month. dmg ventures brings a unique proposition to the table around its media expertise and reach, and we’re delighted to add them to our mix of tier-one, strategic investors.”
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