Euromonitor International launches Passport AI

Euromonitor International has announced the launch of Passport AI for the data analysis industry. According to the company, Passport AI is specially designed to enhance the power of its market intelligence expertise.

Euromonitor says Passport AI utilises a combination of technologies and approaches:

• Large Language Models (LLMs): AI models are trained on massive amounts of text data. Passport AI leverages LLMs to understand natural language questions and identify relevant information within the company’s content library.
• Retrieval Augmented Generation (RAG): This approach ensures Passport AI stays grounded in fact-based information. Instead of creating entirely new responses, RAG retrieves and summarises relevant content from Euromonitor publications. The company says this allows clients to verify the source of the information and feel confident in its reliability.
• Multi-Agent System (MAS): This system acts behind the scenes, working like a team of virtual researchers. According to Euromonitor, MAS helps Passport AI refine the client’s question and identify the most relevant information across the company’s content, even with terminology specific to Passport or newly introduced natural language search.

Lamine Lahouasnia, director of generative AI at Euromonitor International, said: “We are already the first destination for organisations seeking growth and Passport AI’s impressive features, combining cutting-edge artificial intelligence with human intelligence, will ensure fast and easy access to our Passport product and our data analytics.

“Unlike other generative AI tools, the information provided by Passport AI is 100% sourced from Euromonitor's trusted content. This transparency allows users to interrogate the underlying sources and have complete confidence in the credibility of the answers they receive.”

Tim Kitchin, CEO of Euromonitor International, said: “This significant investment in Passport AI underscores our dedication to client empowerment and demonstrates our commitment to continuous product improvement. We believe Passport AI will help clients derive even more value from the intelligence they already have access to within Passport, make the most of opportunities our insights uncover and achieve greater success.”