Evening Standard launches Go London

ESI Media’s Evening Standard has launched GO London to give time-strapped Londoners an online, curated guide to the best the capital has to offer.

Evening Standard launches Go London

After a month of testing in beta stage, the site is now fully live.

According to ESI Media, GO London has been keeping Londoners’ sprits high throughout January with guides to dining out on the cheap and the best new theatre shows sitting alongside inspiring galleries of the city’s hidden corners and an inspiring pick of the best vegan dishes in the capital for those making the most of Veganuary.

The site is aiming to be the ultimate, trusted resource to quickly find out what’s worth seeing and doing as compiled by Evening Standard experts and influencers like Fay Maschler, Henry Hitchings, David Smyth and Matthew Norman.

The platform features exclusive editorial including high-profile interviews with celebrities and their favourite things to do across town.

These sit alongside curated lists of the best on offer across each section covered: restaurants, bars, theatre, music, film, comedy, exhibitions, events, attractions and clubbing. GO London gives readers access to live events, including exclusive dinners with commercial partners.

Londoners and visitors to the city will be presented an easy-to-navigate hub where they can book tickets and tables direct from the page. This ensures a seamless experience, where users can go from reading a review to booking on the same page, saving time and improving conversions. The site’s search tool makes it possible to browse by genre, atmosphere or cuisine type, says ESI Media.

Video and audio are integral to the package with the GO London team presenting regular bulletins for home AI devices including Amazon's Echo.

According to the publishers, the first month has already proved a success with a 180% increase in social visits and more than four million views to the channel in December.

GO London’s content will also regularly feature in the Evening Standard’s print edition, including a 10-page section in the paper on Fridays dedicated to the best things to do in London over the weekend and beyond.

David Tomchak, Digital Director, Evening Standard Editorial, said: “The Evening Standard's audience has discerning taste and a desire to try out new things, whether it be the most romantic restaurant or a critically-acclaimed theatre show. Londoners and visitors are spoilt for choice in this incredible city. So cherry picking the best of what's out there is GO London’s top priority. People don’t have time or money to waste on mediocrity. This new digital platform gives an honest opinion about what’s exclusive and hottest in the city, then helps you book it.”

Sandro Del Grosso, Head of Digital Partnerships and eCommerce, ESI Media, said: “Combining our robust, trusted editorial with a slick online experience, GO London will help highly discriminating Londoners and visitors to the capital have their finger on the pulse of what’s hot in the city, and the seamless ability to book experiences directly from site. We’re excited to grow this audience and give commercial partners the ability to reach these individuals.”

Links / further reading: GO London